RESEARCH

A new breed of fans watch beIN SPORTS networks. Meet our viewers.

GENERAL INSIGHTS

Over the past 5 years, soccer viewership in the U.S. has grown over 20%. And beIN SPORTS, home to every fan, is at the forefront of this growth.

THE FAN

Fans first, everyone else second. Now more than ever, sports are captivating a new breed of TV viewer. Some have been around before, some are new and learning. All of their passion is contagious. beIN is home to every fan.


72% of beIN viewers are heavy La Liga viewers on the ENGLISH channel

71%

of ENGLISH channel viewing comes from repeat loyal viewers (high frequency and duration)

85% of beIN viewers are heavy La Liga viewers on the SPANISH channel

83%

of SPANISH channel viewing comes from repeat loyal viewers (high frequency and duration)

MULTICULTURAL

At beIN SPORTS, we are focused on reaching total market.


78%

of beIN's English-language channel Hispanic audience and 71% of the Spanish one are bilingual.

68%

of beIN's Spanish-language channel viewers are of Central/ South American, Spanish, and Caribbean descent.

24%

of beIN’s English-language channel total viewers are of Mexican descent.

MILLENNIALS

Millenials are changing the future of sports and broadcast. The next generation has different habits, like mobile viewership and second screen use. And beIN overindexes in reaching these viewers.

 


60%

More likely to delivery millennial males than the average cable sports network. With 27% of viewers A18-34 and 21% M18-34, beIN SPORTS English-language channel delivers the largest percentage of Millennial viewers, more than any other sports network for the 2015/16 Season.

27%

With 27% of viewers A18-34 and 21% M18-34, beIN SPORTS English-language channel delivers the largest percentage of Millennial viewers, more than any other sports network for the 2015/16 Season.

At 37

We have the youngest median age of any Sports network – English Sports net average median age: 49.

37%

of our site visitors are Millennials aged 18 to 34.

23 to 35

The median age of our digital users across all platforms.

AFFLUENTS

Mid-to-high affluent viewers are avid consumers of sports content.

This Season, beIN SPORTS English-language channel delivered a higher median household income than the English cable sports network average.


44%

beIN English's audience has the highest percentage of upscale viewers (44%) compared to the competition and has a 26% advantage over the average sports nets HH income. (based on P2+ HHI $100K+ % comp)

15%

beIN en Espanol's audience is 15% more upscale than the SL cable average (based on HH HHI $125K+ % comp)

beIN ESPAÑOL


#1

beIN Sports en Español is the #1 Spanish language Cable network among Total viewers as well as various key demos including P18-34, P18-49, and P25-54.

During beIN Español’s prime programming block, it boasts the longest average length of viewing and events tuned compared to all Spanish Language cable networks.

68%

Of beIN Español’s viewers are of non-Mexican, Hispanic descent, compared to just 43% among Spanish language Cable Sports nets.